Connect WA.Direct to your stack
Send lead events wherever you work — signed webhooks, Meta Pixel, Google Analytics, and Telegram notifications, with Google Sheets, CRM, Zapier, and postbacks coming later.
Push lead events in real time
Every captured lead can flow straight into the tools you already use. Fire a signed webhook to your backend, send a GA4 or Meta Pixel lead event, or notify a Telegram channel the moment a lead comes in.
- Signed webhooks for lead events
- Meta Pixel and Google Analytics lead events
- Telegram channel notifications
- Delivery logs in the dashboard
Marketing analytics that match
Fire Meta Pixel and Google Analytics lead events so your ad platforms optimise against captured leads, not message content.
More connectors coming with Pro
CRM sync, Zapier and Make, inbound conversion postbacks, and a public API are launching next on the Pro plan, so you can wire WA.Direct into any workflow.
Built for portability
No lock-in: export to CSV anytime and rely on standard webhooks so your data always belongs to you.
Where a captured lead goes
When a lead is captured, WA.Direct can forward the event to your tools in real time — a signed webhook, GA4, Meta Pixel, or a Telegram notification. Google Sheets connection is coming next.
- Lead saved
A visitor submits a form or completes a tracked action.
- Event fires
WA.Direct sends the event to your active integrations.
- Signed & safe
Webhooks are HMAC-signed; payloads never carry message content.
- In your tools
It lands in GA4, Meta Pixel, Telegram, or your endpoint.
Frequently asked questions
Signed webhooks, Meta Pixel, Google Analytics, and Telegram notifications are available for lead-created events on Business. Google Sheets, CRM, Zapier/Make, conversion postbacks, and the API are launching later.
Google Sheets account connection is coming next. Today you can export leads to CSV and send lead events to webhooks or other active integrations.
Yes. Fire signed webhooks on lead-created events to power custom workflows or backend processing.
Yes. Fire Meta Pixel and Google Analytics lead events so ad platforms can optimise against captured leads.
Yes. Outbound webhooks are signed so your backend can verify they came from WA.Direct.
Ready to put integrations to work?
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