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Example setup: an e-commerce support and sales line

A demo configuration showing how an online shop answers product and order questions on WhatsApp, captures the order number, and routes each question to sales or support.

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Example setup — demo configuration. This is an illustration of how a setup can be built in WA.Direct. It is not a real customer and any numbers shown are labelled "Preview data".
01

What this setup creates

Answer product and order questions before carts go cold — capture the order details and route each question to the sales or support team.

  • A smart link that opens WhatsApp for product and order help
  • A link hub with shop, support, and order-tracking buttons
  • A packaging and receipt QR campaign
  • An order lead form that captures the order number
  • Sales-versus-support routing with a help-centre fallback
02

The smart link

wa.direct/helpCopy
Redirects toCustomer care WhatsApp
Pre-filled“Hi, I have a question about my order. Order number: ”

Put the same link on product pages, packaging, and receipts — re-point it without reprinting.

03

The link hub

MarketLane Shop

Show products, collect enquiries, and send shoppers to WhatsApp.

Order on WhatsApp

Follow & shop

Weekend Bundle

£42

Three best-sellers boxed together at a saving — tote, ceramic mug and a scented soy candle. Ready to gift.

Order on WhatsApp

Signature Tote

£28

Our heavyweight canvas tote with reinforced straps — the piece everyone messages us about. Two colourways.

Order on WhatsApp

Gift Set

£55

Wrapped and ready to give — candle, mug and a hand-tied ribbon. Add a personal note in your message.

Order on WhatsApp
Limited drop

Limited Drop

Small-batch seasonal colourway — once it's gone, it's gone. Message us to reserve yours; we hold it for 24 hours.

Reserve on WhatsApp

How ordering works

There's no checkout on this page. Every button is a tracked link that opens WhatsApp with your item pre-filled — you place the order, confirm shipping and pay through a secure link inside the chat. WA.Direct counts the clicks and enquiries so the shop knows what's popular; it never reads or sends your messages.

A real, live e-commerce hub — labelled as an example.Open full live hub
04

The QR campaign

Packaging & receipt QR
PlacementOn packaging inserts, receipts, and product cards
On scanOpens WhatsApp with an order-help message and order-number field ready
Dynamic · scans tracked
05

Capture & routing

Order help
Name
Email
Order numberPreview data
Question typePreview data
I agree to be contacted about my enquiry.
Then route
Question = Pre-salesSales WhatsApp
Question = Order issueSupport WhatsApp
Outside opening hoursHelp-centre fallback
Fallback if nothing matches: Help centre
Plan neededStarter

Starter covers the order lead form and sales-versus-support routing on top of multiple smart links and QR campaigns. Business adds channel fallbacks, team seats, integrations (webhook, GA4, Meta Pixel, Telegram), and CSV export.

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